General description: Are you interested in using social media and online tools to reach your organization’s goals? Do you want to get a basic understanding on how social media can help your nonprofit? Apply for the FREE workshops below and learn how you can start reaching a wider audience and use free or low cost tools online to help your nonprofit grow in the Rio Grande Valley.
Location: All workshops will take place in McAllen, Texas. Exact location will depend on number or applicants accepted to each session. If accepted, you will receive the exact location and time of the workshop at least 10 days in advance.
Date & time: All dates and times of workshops are listed on the table below.
Who should apply: Anyone who works for a nonprofit or is interested in social justice movements and wants to learn how to use online tools and social media to reach their goals or spread their ideas. College and high school students, LGBTQ people, women, people of color, and undocumented individuals are especially encouraged to apply. Applications for each workshop session will close 7 days in advance.
What to expect: In each session, we will go over the basics of each topic so that you can get a better understanding and grasp on how to use social media and online tools for your nonprofit, organization, or online movement. I will share personal experiences and examples and we will go through simple exercises together.
What not to expect: You will not be an expert after attending these workshops. There is no accreditation or certificates for attending. These workshops are just to help community members get a basic understanding. These workshops are not for businesses.
Requirements: Each person must provide their own transportation and bring their own laptop or tablet to the workshop to engage in the session. No previous experience is necessary.
Who is leading the workshops: My name is Dani Marrero Hi, and I am simply a community member in the Rio Grande Valley who has experience in using social media and online tools for social change. I want to share my experience and knowledge with other community members to empower them and help make organizations in the Rio Grande Valley stronger, more effective, and unafraid to use online tools. Previously, I have worked with La Unión del Pueblo Entero, Aquí Estamos, United We Dream, and USA Today College. I have also presented at conferences across the nation on LGBTQ (lesbian, gay, bisexual, trans, and queer) activism and topics.
Who to contact: Email Dani Marrero Hi at firstname.lastname@example.org for any questions regarding these knowledge shares.
Disclaimer: These workshops are not tied to any organization or group that I am affiliated with.
Sessions: Using social media for social change in the #RGV
|Knowledge Share Title||Description||Date, time, location|
|Social Media 101||Learn the basics of Facebook, Twitter, Instagram, Snapchat, and Tumblr.||Wednesday, June 1, 6 p.m., McAllen, TX (location TBA)|
|Tracking your impact online||Learn how to track your impact online using Facebook, Twitter, and hashtags across multiple social media platforms.||Saturday June 4, 3 p.m., McAllen, TX (location TBA)|
|Creating a social media campaign||View examples of social media campaign templates and learn how to create your own to plan successful social media campaigns.||Monday, June 13, 6 p.m., McAllen, TX (location TBA)|
|Planning and promoting an event using online tools||View a step-by-step process of organizing events and marketing them using online tools to reach a wider audience.||Wednesday, June 15, 6 p.m., McAllen, TX (location TBA)|
|Communication tools: Emails, Texts, Donations||Explore free tools online to send blast emails and texts to your supporters. Learn different strategies to increase your donations online.||Monday, June 20, 6 p.m., McAllen, TX (location TBA)|
|Creating graphics & videos||Learn how to create engaging graphics and videos to use on social media without having to be a professional.||Wednesday, June 22, 6 p.m., McAllen, TX (location TBA)|
|Overcoming barriers: language, browser, internet speed||Explore different ways to overcome barriers your audience may face when using social media and online tools.||Monday, June 27, 6 p.m., McAllen, TX (location TBA)|